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Major financial services firm in New York City is looking for an experienced Insurance Product Marketing Manager who will be responsible for leading the development and execution of marketing programs and promotions to support one of the company’s major product lines.
The candidate will accountable for the planning, implementation and execution of marketing plans for the designated product line’s products and services. The product line encompasses Group Employee Benefit products and services such as Life, Disability, Dental, Medical, Vision.
Responsibilities include:
• Developing plans to support product enhancements and launches. • Developing B2B marketing plans and initiatives. • Project manage the development and execution of marketing initiatives in support of marketing plan. • Creation and execution of Marketing initiatives including all internal and external marketing communication materials. • Accountable for product positioning. • Develop and mange budgets. • Agency management in the development of a variety of internal and external communications. • Work closely with Corporate partners in development and execution of appropriate Public Relations tactics and Market Research tactics in support of product line objectives.
Qualifications include:
• Bachelor’s degree. • 4+ years’ insurance marketing experience. • Knowledge of group insurance products. • Experience in B2B marketing. • Ability to develop, lead and execute marketing programs. • Understand marketing, targeting, segmentation and positioning for competitive advantage. • Proven written and verbal communication skills. • Strong project management skills
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